McLaren Automotive appoints Gareth Dunsmore as Chief Marketing Officer

15 Mar 2021

Luxury British supercar maker McLaren Automotive has appointed Gareth Dunsmore as Chief Marketing Officer.

Gareth will be part of McLaren’s executive team, heading-up global marketing, luxury brand strategy, brand and lifestyle events and the PURE McLaren experiences programme. He will also lead McLaren’s focus on growing merchandising, licensing and partnerships and Automotive’s Customer Racing motorsport programme.

Bringing extensive automotive industry experience, Gareth will also lead on product strategy including the transition towards electrification with McLaren having just unveiled its new lightweight series production high-performance hybrid supercar, the McLaren Artura. 

Gareth will report directly into McLaren Automotive Chief Executive Officer Mike Flewitt following the departure of Jolyon Nash, Executive Director for Sales and Marketing, who stepped down earlier this year.

“I’m delighted to welcome Gareth to McLaren where he will use his extensive experience and skills to drive forward our luxury brand strategy.

“Gareth will lead our central and regional marketing teams to create exceptional brand touchpoints and experiences that will delight our customers, Partners and fans.”
Mike Flewitt, Chief Executive Officer, McLaren Automotive

“I’m excited to have joined McLaren which is regarded as the epitome of modern luxury.  Building on those incredibly impressive foundations, I’ll be focussing on rolling out our luxury brand strategy as we move towards an exciting electrified future that delivers exceptional experiences for our customers.”
Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive

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Ends

Notes to editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company’s product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 85 retailers in 40 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.

Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™. In 2016, it announced a new hybrid hyper-GT would be engineering, confirming this next Ultimate Series car as the Speedtail in 2018.

2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.

Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.

The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future.

McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Dell Technologies, Gulf, Pirelli,  Richard Mille and Tumi.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied.

Further information:

Piers Scott
Global Director of PR & Marketing | McLaren Automotive Limited
Phone:+44 (0) 1483 241380
Mobile: +44 (0) 7387548837
Email: piers.scott@mclaren.com

Daniel Golding
Global Head of Corporate Communications | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7717 450469
Email: daniel.golding@mclaren.com

Paul Chadderton
Global Head of PR | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749
Email: paul.chadderton@mclaren.com

Hunter Skipworth
Global Digital PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7990 564 052
E-mail: hunter.skipworth@mclaren.com

Charlotte Jatana
Social Media Executive | McLaren Automotive Limited
Mobile: +44 (0) 7468 715 904
E-mail: charlotte.jatana@mclaren.com

Kevin Ritson
Press Officer | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7979 546018
E-mail: kevin.ritson@mclaren.com

Chloe-Elise Bradford
PR Executive | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 363479
E-mail: chloe-elise.bradford@mclaren.com

Roger Ormisher
Vice President, Communications & PR | McLaren Automotive, The Americas
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com

Laura Conrad
Public Relations Manager | McLaren Automotive, The Americas
Phone: +1(765)517-2186
Email: laura.conrad@mclaren.com

Lauren Dowdy
Press Officer– North America McLaren Automotive, The Americas
Phone: +44 (0) 1483 241453
Mobile: +44 (0) 7818 537845
Email: lauren.dowdy@mclaren.com

Amel Boubaaya
Head of PR – Europe, Middle East and Africa | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com

Valentina Pichler
European Press Officer McLaren Automotive Limited
Mobile: +44 (0) 7717 527991
Email: valentina.pichler@mclaren.com

Adam Gron
Regional PR &  Marketing Manager – Middle East and Africa McLaren Automotive Limited
Mobile: +973 (0) 66 398339
Email: adam.gron@mclaren.com

Sunny Zhang
PR  Communications Director - China McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email: sunny.zhang@mclaren.com

Gracia Yap
PR Manager – Asia Pacific McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Email: gracia.yap@mclaren.com

Mihoko Negishi
PR Manager – Japan | McLaren Automotive Asia Pte Ltd
Mobile +81 (3) 6675 4313
Email: mihoko.negishi@mclaren.com

Media website: cars.mclaren.press
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Twitter: www.twitter.com/McLarenAuto
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