McLaren and L'Amy take sunglasses to the Ultimate

21 fev 2019

  • McLaren and L’Amy announce their collaboration and the launch of a McLaren Vision Collection
  • McLaren DNA shapes award-winning new eyewear from L’Amy
  • 3D-printed titanium frames and distinctive “floating” lenses and 3D facial scan of wearer ensures the perfect comfort fit
  • Available with range of lens options from spring 2019

The McLaren of eyewear is launched today by the racing technology brand and creator of luxury high performance sports and supercars company in collaboration with leading eyewear manufacturer L’Amy Group. Employing McLaren supercar imperatives and advanced materials to guarantee ultimate performance, the McLaren Vision Collection design has already been acclaimed with a global award for technology and innovation, months before the collection is even on sale.

McLaren Vision eyewear, available as both sunglasses and prescription spectacles, features a unique style created by L’Amy in partnership with design teams from both McLaren Automotive and McLaren Racing.

The lenses, which include the option of Leica sun lenses, are fixed within the frames at just two contact points. As well as a dramatic appearance, the “floating” structure ensures the glasses are super-light and super-strong.

Emulating McLaren cars’ use of advanced materials, the frames are 3D-printed titanium. Rotary hinges are used for comfort while a 3D facial scan allows the frames to be adapted to suit the precise dimensions of the wearer’s face.

The McLaren Ultimate Vision design is the first fruit of a global licensing agreement between McLaren Group and L’Amy Group, with the objective of extending McLaren DNA into eyewear for the first time.

Acclamation for the collaboration has come early. At the international optical industry’s annual fair SILMO Paris in September 2018, the McLaren/L’Amy range was singled out for a prized SILMO d’Or Design Award for Technology and Innovation. SILMO reported the McLaren Ultimate Vision “pushes cutting-edge technologies to perfection”.

L’Amy is a pioneering company that has been manufacturing innovative eyewear in the Jura region of France since 1810. Today it specialises in the production under licence of high-end eyewear collections for many famous global brands. All L’Amy eyewear is produced in France.

Following the first gold-award-winning preview in 2018, the trade launch of the McLaren Vision eyewear will be at MIDO – the largest international show dedicated to the global eyewear industry – in Milan on 23–25 February 2019. The collection will be available to buy from selected specialist retailers from spring 2019, more details will then be given on the full Collection.

Ends

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.

2017 saw the company launch further models including the second-generation Super Series, the 570S Spider and the McLaren Senna. In 2018, the company launched the 600LT.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

McLaren Group:
McLaren Group is a global leader in luxury automotive, sports and technology and comprises three businesses: McLaren Applied Technologies, Automotive, and McLaren Racing.

 

Further information:

Wayne Bruce
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Email: wayne.bruce@mclaren.com

Daniel Golding
Global Head of Corporate Communications | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7717 450469
Email: daniel.golding@mclaren.com

Paul Chadderton
Global Product Communications & PR Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749
Email: paul.chadderton@mclaren.com

Amel Boubaaya
Head of Lifestyle and EU Communications | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com

Freddie Gilbey
Lifestyle Communications Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 75 0099 9553
Email: freddie.gilbey@mclaren.com

Hunter Skipworth
Social Media Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7990 564 052
E-mail: hunter.skipworth@mclaren.com

Kevin Ritson
Press Officer | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7979 546018
E-mail: kevin.ritson@mclaren.com

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com

Laura Tilley
Public Relations | McLaren North America
Phone: +1 765 517 2186
Email: laura.tilley@mclaren.com

Karin Haferkorn
Head of Marketing & PR, Middle East, Africa and Latin America McLaren Automotive Limited
Phone: +44 (0) 1483 261343
Mobile: +44 (0) 7899 816872
Email: karin.haferkorn@mclaren.com

Sunny Zhang
PR Communication Director - China McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email: sunny.zhang@mclaren.com

Gracia Yap
PR Manager – Asia Pacific McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Email: gracia.yap@mclaren.com

Media website: cars.mclaren.press
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Twitter: www.twitter.com/McLarenAuto
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