McLaren Paris opens as 'La Maison McLaren' with emphasis on creativity and culture

18 sep 2020

  • McLaren Paris welcomes McLaren owners and visitors to new style of retail experience
  • Art, architecture and lifestyle seamlessly brought together with the class-leading performance of luxury British supercars
  • World’s first hybrid hypercar, the McLaren P1TM showcased at the first ever motor show of the brand, eight years ago for its world premiere at the Mondial de Paris
  • A new automotive destination for Paris, and a new level of service for French McLaren owners

Art, culture, lifestyle and high performance join seamlessly together under one elegant roof at La Maison McLaren, a new hub of all things McLaren Automotive which welcomes its clientele and visitors in Paris today.

Now officially open, this unique ’House of McLaren’ in the French capital expands the idea of a supercar showroom by encompassing creativity, artistic endeavour and innovative technology in all their forms.

Executed with traditional French flair, La Maison McLaren promises a transformative experience for McLaren clients in France as well as a stimulating new destination for fans of the British supercar maker.

La Maison McLaren has been purpose-designed and built to use space, light, design cues, materials and the latest technologies in the most focused yet elegant way possible, mirroring the same attributes in each model of the acclaimed McLaren range. This melange of creative spirit is housed in an architecturally stunning building with large expanses of glass and views of the Eiffel Tower, creating a quintessentially French experience.

“Our vision for La Maison McLaren is not for it to be simply about McLaren cars, but far more about what McLaren represents. Clean design, an elegant ambience perfect attention to detail and a sense of space; light and comfort are attributes we value highly in all walks of life. Using them to define La Maison McLaren complements the cars beautifully and creates a very authentic McLaren experience, one I hope visitors will find both compelling and enlightening.”
Edouard Schumacher, Chairman of the Management Board, LS Group

Artistry and high performance are summed up in one of La Maison McLaren’s commissioned pieces for the opening – a portrait of Ayrton Senna on the bonnet of a McLaren 720S, painted by renowned Parisian artist Hom Nguyen.

An exhibition of the light-weighting technology that is such an important part of McLaren DNA also features. While it portrays the brand’s signature technical precision and obsession with the finest carbon-fibre, it also showcases the sheer beauty of the parts that go into each McLaren car. This includes the airbrake and carbon clamshell from a McLaren Senna, a 620R suspension upright, a 720S brake calliper and even the exquisitely-crafted rollcage from the 675LT – all are essential supercar components, yet all are also artworks in their own right, and at La Maison McLaren are treated as such.

“McLaren cars are not designed in a bubble, but rather they draw on influences from across the worlds of art, craft, design and technology. La Maison McLaren displays not just how the cars fit into our lives, but how they also make a positive contribution to life in a host of ways. As designers, we relish the opportunity to get that message across.”
Rob Melville, Design Director, McLaren Automotive 

The two-storey McLaren Paris centre located in Saint-Cloud, offers easy access and a stunning view of the Eiffel Tower. It combines workshop and atelier facilities with display space. For the opening event it will be filled with seven cars from across the Sports, Super and Ultimate Series ranges, and which together sum up the incredible first decade of McLaren Automotive.

The exhibits include the McLaren P1TM Volcano Yellow which introduced the world to the pioneering hybrid hypercar at the Mondial de Paris in 2012 – the brand’s debut motor show appearance. Other cars on display include the Visual Carbon Fibre McLaren Senna from the Geneva Motor Show of 2018 and the Verdant Theme GT by MSO presented in March 2020.

McLaren Paris, ‘La Maison McLaren’
38 Rue Dailly
92210 Saint-Cloud, France
paris.mclaren.com

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Ends

Press release on McLaren P1TM reveal: https://origin-mclaren.production.digitalnewspress.com/en-gb/releases/129
Press release on McLaren Senna VCF: https://cars.mclaren.press/en-gb/releases/537
Press release on Verdant Theme GT by MSO: https://cars.mclaren.press/en-gb/releases/787

Notes to editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company’s product portfolio of GT, Supercar, Motorsport and Ultimate models are retailed through over 85 retailers in 40 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.

Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

2019 saw McLaren launch the 600LT Spider as well as the new GT, the track-only Senna GTR and unveiled the 620R and the McLaren Elva.

In 2020, McLaren launched the 765LT. In addition, it unveiled the all-new lightweight architecture innovated and manufactured at the £50m McLaren Composites Technology Centre opened in the Sheffield region in the North of England that will underpin the next decade of McLaren’s electrified future.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise, technology and solutions. These include AkzoNobel, Ashurst, Dell Technologies, Pirelli, Richard Mille and Tumi.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied.

About Maison McLaren Paris:

La Maison McLaren is the brainchild of Edouard Schumacher, Chairman of the Management Board of Lamirault-Schumacher Group with which McLaren Automotive has partnered in the new venture. One of France’s most experienced and respected automotive groups, LS Group today represents 13 brands across 23 retail locations mostly in Paris, the Ile de France, Brittany and Normandy.

Further information:

Contacts:

Amel Boubaaya
Head of PR | Europe, Middle East and Africa
McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com

Valentina Pichler
Press Officer, Europe | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7717 527991
E-mail: valentina.pichler@mclaren.com

Federica Bruno
Communications Consultant | McLaren Western Europe
Mobile: +33 (0) 64062 6093
E-mail: federica.bruno@me.com

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