New McLaren Senna 'Ride-On' is 2020's electrified ultimate toy

17 Aug 2020

  • First-ever McLaren Senna ‘Ride-On’ and third car in McLaren’s range of children models, following the McLaren P1TM and 720S
  • The ultimate new supercar toy, with working dihedral doors; operating brake with brake light elements; infotainment system and realistic McLaren Senna engine sounds
  • Six liveries available, one of which – yellow with green accents – is exclusively sold through the official McLaren Retailer Network
  • Available to order now; priced at $582 in the North American market

McLaren Automotive is pleased to announce a new, track-focused electrified model for the junior racing driver - the McLaren Senna ‘Ride-On’.

Hot on the heels of the McLaren 720S ‘Ride-On’ launched last year, the new McLaren Senna ‘Ride-On’ is the ultimate accessory for younger performance enthusiasts. It is modelled on McLaren’s most extreme track car, the unparalleled abilities of which are reflected in it bearing the name of three-time McLaren Formula 1 World Champion, Ayrton Senna.

The McLaren Senna Ride-On is available in five authentic and eye-catching McLaren paint colors: black, white, Mira orange, Vega blue and Memphis red. A sixth, special edition color – exclusive to McLaren retailers - of yellow with green accents echoes the colors of Ayrton’s race helmet for the most serious of budding racing drivers.

The McLaren Senna Ride-On is aimed at 3 to 6-year-olds, although McLaren’s own Formula 1 driver Lando Norris did manage to squeeze into the car and take it for a test drive, just to check he was happy with the way it drove.

The McLaren Senna ‘Ride-On’ features all the functions of last year’s popular 720S ‘Ride-On’, including working dihedral doors to allow easy access. Once inside, the young owner can begin their drive using an authentic push-button start which activates McLaren Senna engine sounds. Junior journeys can also be accompanied by music, played via an infotainment system that can access files from a USB device or SD card.

For precision handling, the model also features a working brake with brake light function. And while performance is understandably restricted compared to the real thing, the McLaren Senna ‘Ride-On’ is set to become one of the most coveted automotive toys of 2020 and beyond. Priced at $582 in North America, the McLaren Senna ‘Ride-On’ is available to order now at McLaren Retailers. It will also be available to purchase via http://hypertoys.com and in selected Walmart and Target stores soon.

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Notes to editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company’s product portfolio of GT, Supercar, Motorsport and Ultimate models are retailed through over 85 retailers in more than 32 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.

Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.

In 2018, the company launched its new £50m McLaren Composites Technology Centre in the Sheffield region in the North of England that will see it produce the next generation of lightweight carbon fibre ‘tubs’ that are at the heart of all McLaren cars.

2019 saw McLaren launch the 600LT Spider as well as the new GT, the track-only Senna GTR and unveiled the 620R and the McLaren Elva. In 2020, McLaren launched the 765LT.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise, technology and solutions. These include AkzoNobel, Ashurst, Dell Technologies, Pirelli,  Richard Mille, and Tumi.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied.

Further information:

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com

Lauren Dowdy
Press Officer | McLaren North America
Phone: +44 (0) 7818 537845
Email: lauren.dowdy@mclaren.com 

Media website: cars.mclaren.press
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