McLaren Automotive appoints Mohamed Fawzi as Market Director for Middle East and Africa

6 Apr 2021

McLaren Automotive, the British creator of luxury, high-performance supercars, has announced the appointment of Mohamed Fawzi, as Market Director for Middle East and Africa.

With more than two decades of automotive experience, Mohamed will be spearheading the company’s local operations from the brand’s Regional Office, based in the Kingdom of Bahrain. Mohamed’s professional background includes several management positions held at some of the world’s most prestigious car manufacturers, with a strong focus on the luxury automotive sector. Prior to joining McLaren Automotive, Mohamed worked as Regional Head of Sales – Middle East & Africa for Rolls-Royce Motor Cars, providing him with a holistic understanding of the complexities and opportunities in the Middle East.

In this newly-created role, Mohamed will be focusing on consolidating the brand’s leading position in the region and will report directly to Brett Soso, Managing Director – Europe, Middle East and Africa, who is based at the company’s headquarters in Woking, UK. His appointment comes at a pivotal time for McLaren Automotive, having just unveiled its new lightweight series production high-performance hybrid supercar, the McLaren Artura.

“I’m delighted to welcome Mohamed to the team during what promises to be a very exciting time for our brand. Mohamed brings a wealth of regional experience into the role, and I am confident that his expertise and result-focused approach will allow us to maintain the highest standards of professional service and operational excellence for the benefit of our Retail Partners and discerning customers.”
Brett Soso, Managing Director – Europe, Middle East & Africa  

“McLaren Automotive is amongst the most iconic luxury automotive brands in the world, and I am tremendously excited to be joining the regional team, shortly after the global reveal of the all-new McLaren Artura. It’s a true honour to be entrusted with managing and developing our operations in the Middle East and Africa, and I look forward to contributing to our continued success in the region.”
Mohamed Fawzi, Market Director – Middle East & Africa

For more information on McLaren Automotive’s retail locations in Middle East & Africa, as well as its award-winning supercars, including the all-new McLaren Artura, please visit: https://cars.mclaren.com/.

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Notes to editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.

The company’s product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 85 retailers in 40 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.

Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™. In 2016, it announced a new hybrid hyper-GT would be engineering, confirming this next Ultimate Series car as the Speedtail in 2018.

2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.

Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.

The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first process and will spearhead the brand’s electrified future.

McLaren Automotive also chooses to partner with like-minded world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Dell Technologies, Gulf, Pirelli,  Richard Mille and Tumi.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied.

Further information:

Amel Boubaaya
Head of PR – Europe, Middle East and Africa | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com

Adam Gron
Regional PR &  Marketing Manager – Middle East and Africa McLaren Automotive Limited
Mobile: +973 (0) 66 398339
Email: adam.gron@mclaren.com

Media website: cars.mclaren.press
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