McLaren Seoul unveils new state-of-the-art showroom and workshop

27 Oct 2020

  • McLaren Seoul opens brand-new showroom in the luxury district Daechi-dong
  • The showroom features the latest McLaren brand identity with one of the main attractions being the ‘Woking Window’, a unique visual representation of the McLaren Production Centre (MPC) in the UK where the company’s supercars are hand built
  • McLaren Seoul’s new workshop space will relocate to Hannam-dong as the company reaffirms its commitment to continue to elevate the level of aftersales services to a growing community of McLaren owners

SEOUL. Luxury British luxury supercar brand, McLaren Automotive celebrates the reveal of its new retail showroom as McLaren Seoul officially opens its doors to its new showroom in Daechi-dong and the relocation of the aftersales workshop to Hannam-dong.

A prestigious area in Gangnam, the new showroom in Daechi offers even better accessibility to cater to McLaren enthusiasts as well as supercar enthusiasts.

We are pleased to reveal the new showroom location in Seoul as Korea is an important market for us in the Asia Pacific region. The unveil of the brand new showroom is a positive representation of the brand’s commitment to engage McLaren owners and motoring enthusiasts at a well-placed location.

“Kiheung has a passionate, skilled and professional team and I’m confident that the team will provide an unrivalled level of service to our customers. With a relentless focus on bringing new and innovative products into the market, the McLaren supercar range continues to grow. In the last few years, Kiheung has executed some exciting product launch events and they include the 600LT Series, the 720S Spider as well as the McLaren GT which has impeccable luxury credentials. Owners have also experienced adrenaline inducing track events by pushing the limits of their McLarens under the careful supervision of McLaren professional driver instructors.

“We have recently announced our all-new, innovative lightweight vehicle architecture designed for our electrified supercar future and, with it, the upcoming arrival of the first new McLaren to use it. The all new supercar will feature a High-Performance Hybrid powertrain with an all-new V6 internal combustion engine. This is a new kind of McLaren for a new era, we see this car as a true ‘next generation’ supercar and cannot wait to show it to customers.”

George Biggs, Managing Director of Asia Pacific and China, McLaren Automotive

The new showroom design reflects McLaren’s latest brand identity. The brand’s racing history is celebrated with a distinct display of historic photos of the founder Bruce McLaren and iconic models. The customer journey continues with the most prominent feature in the showroom, the Woking Window. This is an integral link for McLaren owners to connect with the McLaren headquarters in the UK, the impressive screens allow owners to watch the work process of the McLaren Production Centre (MPC) where all McLaren vehicle are hand built.

Customer are directed to design their dream vehicle specifications by stepping into the dedicated configuration and bespoke lounge. The lounge area houses the state-of-the-art 3D configurator alongside an extensive selection of interior and exterior samples from the bespoke division, the McLaren Special Operation (MSO).

As part of the move, its aftersales workshop has relocated to Hannam-dong. The new facility will offer a much larger space to service the increasing car parc in Korea with a dedicated service bay for vehicle maintenance alongside an approved body & paint repairer.

“We’re really excited to open our new workshop in Hannam-dong, and the new showroom in the prestigious Daechi-dong where we can join a great number of luxury car retailers in the intense competition over supercars and can better serve our esteemed customers. Inauguration of the new facilities will be a significant milestone for McLaren Seoul’s business as we remain committed to being the best in the supercar segment in Korea.”

Lee Tae-Heung, Managing Director, McLaren Seoul

McLaren Seoul Showroom:

320, Yeongdong-daero, Gangnam-gu, 
Seoul, 06177,
Republic of Korea

McLaren Seoul Workshop:

23, Hannam-daero 21-gil, Yongsan-gu, 
Seoul, 04401,
Republic of Korea



Notes to editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site –



Notes to editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site –

About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company’s product portfolio of GT, Supercar, Motorsport and Ultimate models are retailed through over 85 retailers in 40 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.

Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

2019 saw McLaren launch the 600LT Spider as well as the new GT, the track-only Senna GTR and unveiled the 620R and the McLaren Elva.

In 2020, McLaren launched the 765LT. In addition, it unveiled the all-new lightweight architecture innovated and manufactured at the £50m McLaren Composites Technology Centre opened in the Sheffield region in the North of England that will underpin the next decade of McLaren’s electrified future.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise, technology and solutions. These include AkzoNobel, Ashurst, Dell Technologies, Pirelli,  Richard Mille and Tumi.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied.

Further information:

Gracia Yap
Regional PR Manager – Asia Pacific McLaren Automotive Limited
Mobile: +65 9109 3698

Ana Kim
Marketing Manager McLaren Seoul
Phone: +82 70 7494 6570


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