McLaren Speedtail and GT's innovative Bowers & Wilkins audio systems win design awards

12 Mar 2020

  • McLaren Automotive is a multiple winner of this year’s iF DESIGN AWARD with two successful products
  • Bowers & Wilkins shares accolades for innovative audio systems designs fitted to McLaren Speedtail and McLaren GT cars

McLaren Automotive and Bowers & Wilkins’ world-renowned audio system designs have been recognised at this year’s iF DESIGN AWARD. The McLaren Speedtail and the McLaren GT audio installations both won in the Product discipline of the Car Audio category.

The iF DESIGN AWARD is organised annually by Hanover-based iF International Forum Design GmbH, the world’s oldest independent design organisation. Both winning products faced intense competition with 7,298 entries submitted from 56 countries.

The Bowers & Wilkins audio system in the McLaren Speedtail won over the 78-member jury, which consisted of independent experts from across the globe. It was commended for its tailor-made grilles that seamlessly integrate into the car’s interior. The engineering team at Bowers & Wilkins worked with McLaren’s own engineers to create this one-of-a-kind, world-beating audio system which features the first-ever central driving position to benefit from Bowers & Wilkins audio. In addition to the exquisite design elements the system incorporates cutting-edge speaker technology including Diamond Dome tweeters and Continuum midrange drivers.

The Bowers & Wilkins audio system in the McLaren GT features a custom new grille design that is perfectly integrated into this exceptional grand tourer’s interior, in which technology and modern craftsmanship share equal prominence. The system also uses high-end loudspeaker technology such as Aramid Fibre, which was selected for its resolution, responsiveness and tonal qualities.

“We have been honoured to receive awards for the way our cars look, but we are especially proud of these commendations for the design of the audio systems that McLaren has meticulously developed with Bowers & Wilkins. It is entirely fitting that both winning products are installed in our GT cars, which are designed not just to offer an enthralling drive, but also to give exceptional comfort to the occupants and in the case of Speedtail, create the modern equivalent of the bespoke audio system fitted to the McLaren F1.”
Rob Melville, Design Director, McLaren Automotive

More information about both cars’ systems can be found in the ‘Winners’ section of the iF WORLD DESIGN GUIDE.



Notes to editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site –

About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company’s product portfolio of GT, Supercar, Motorsport and Ultimate models is retailed through over 85 retailers in more than 32 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.

Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.

In 2018, the company launched its new £50m McLaren Composites Technology Centre in the Sheffield region in the North of England that will see it produce the next generation of lightweight carbon fibre ‘tubs’ that are at the heart of all McLaren cars.

2019 saw McLaren launch the 600LT Spider as well as the new GT, the track-only Senna GTR and unveiled the 620R and the McLaren Elva. In 2020, McLaren launched the 765LT.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise, technology and solutions. These include AkzoNobel, Ashurst, Dell Technologies, OnePlus, Pirelli,  Richard Mille, and Tumi.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied.

About Bowers & Wilkins:
Bowers & Wilkins has been at the forefront of high-performance audio for more than 50 years. Founded in the UK in 1966, the brand has designed and manufactured premium home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and the endorsement of many of the world's leading recording studios and musicians. Bowers & Wilkins’ reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience. 

For additional information please contact: CMC PR +44(0) 20 3794 2222,

About the iF DESIGN AWARD:
For 67 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concept. All awarded entries are featured on the iF WORLD DESIGN GUIDE, in the iF design app and are displayed at the iF design exhibition in Berlin.

Further information:

Piers Scott
Global Communications & PR Director | McLaren Automotive Limited
Phone:+44 (0) 1483 241380
Mobile: +44 (0) 7387548837

Amel Boubaaya
Head of Lifestyle and EU Communications | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357

Daniel Golding
Global Head of Corporate Communications | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7717 450469

Paul Chadderton
Global Product Communications & PR Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749

Hunter Skipworth
Global Digital PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7990 564 052

Charlotte Jatana
Social Media Executive | McLaren Automotive Limited
Mobile: +44 (0) 7468 715 904

Kevin Ritson
Press Officer | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7979 546018

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137

Laura Tilley
Public Relations Manager | McLaren North America
Phone: +1 765 517 2186

Adam Gron
Retail Marketing Manager – Middle East, Africa and Latin America McLaren Automotive Limited
Mobile: +973 (0) 66 398339

Sunny Zhang
PR Communication Director - China McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933

Gracia Yap
Public Relations Manager – Asia Pacific McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698

Mihoko Negishi
Public Relations Manager – Japan | McLaren Automotive Asia Pte Ltd
Mobile +81 (3) 6675 4313

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