George Biggs, Managing Director, McLaren Automotive, Asia Pacific and China
“Hong Kong is home to some of the world’s most discerning owners of luxury sports cars. We are confident such individuals will truly appreciate the significance of the rarity of the McLaren Elva and the iconic reputation of the McLaren Gulf partnership, combined with the infinite bespoke opportunities provided by MSO.”
Max Sutera Sardo, Country Director, McLaren Hong Kong & Macau
McLaren and Gulf recently confirmed the revival of their partnership which renews an historic union between the two brands that originated in the 1960s, a decade when both companies made their first forays into motorsport. Gulf branding appeared on McLaren’s Can-Am, Formula 1 and Indy cars from 1968 to 1973. Two decades later, McLaren F1 GTRs run by customer team GTC carried the famous Gulf livery in global GT racing, including at the famous 24 Hours of Le Mans.
Under the new partnership, McLaren Automotive customers have the opportunity to commission Gulf-liveried cars directly from MSO.
The Elva, which follows the McLaren P1TM, McLaren Senna and Speedtail in McLaren’s Ultimate Series,
links McLaren’s heritage to its past, present and future with a name and style that recalls the McLaren-Elva sports racers of the 1960s. These were among the first sportscars designed and raced by Bruce McLaren and the company he founded, and the new Elva evokes the true spirit of driving enjoyment symbolised by this era.
In line with McLaren’s on-going commitment to super-lightweight engineering, the new Ultimate Series roadster retains the lightweight construction philosophy of its forebear and is at the cutting-edge of automotive technology. The body design of the screenless, roofless Elva, for example, incorporates an innovative Active Air Management System (AAMS) that creates a virtual canopy over the seamlessly-integrated cockpit. The 815PS and 800Nm developed by the 4.0-litre, twin-turbocharged V8 engine ensure that the Elva delivers astonishing performance and exceptional levels of driving enjoyment.
In Hong Kong, the Elva is showcased alongside its fellow McLaren Ultimate Series model the Senna, another exceptional car inspired by the marque’s grand motorsport tradition. The most track-focused road car ever built by McLaren, the Senna is legalised for road use yet not sanitised to suit it. Delivering the most intense driving experience and allowing the driver to be the best they can possibly be, the Senna more than does justice to arguably the world’s greatest racing driver after which it is named.
Notes to editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company’s product portfolio of GT, Supercar, Motorsport and Ultimate models are retailed through over 85 retailers in 40 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.
Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.
2019 saw McLaren launch the 600LT Spider as well as the new GT, the track-only Senna GTR and unveiled the 620R and the McLaren Elva.
In 2020, McLaren launched the 765LT. In addition, it unveiled the all-new lightweight architecture innovated and manufactured at the £50m McLaren Composites Technology Centre opened in the Sheffield region in the North of England that will underpin the next decade of McLaren’s electrified future.
To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise, technology and solutions. These include AkzoNobel, Ashurst, Dell Technologies, Pirelli, Richard Mille and Tumi.
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied.
About Adamas Motors:
Headquartered in the United Arab Emirates, Adamas Motors was established in 2017 by Chief Executive Officer Mr Karl Hamer. With luxury at the core of its DNA, the mission of Adamas Motors is to provide an unrivalled experience for its selected prestige–performance brands. The name Adamas was inspired by its Latin origin of a diamond – unbreakable, indestructible and invincible.
Adamas Motors’ CEO and senior executives have a deep understanding of the automotive landscape, ensuring that the brands it holds are positioned at the forefront of the industry. Their experience has seen Adamas Motors represented brands stand amongst the most successful globally.
With its multicultural approach and strong leadership, Adamas Motors’ success has been built via its one-team ethos and a vocation to deliver an exceptional customer experience.
In January 2018, Adamas Motors was appointed the authorised retailer for McLaren in Hong Kong and Macau.
PR Manager – Asia Pacific | McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Marketing Manager – McLaren Hong Kong & Macau
Phone: +852 3792 0762
Media website: cars.mclaren.press
You Tube: www.youtube.com/mclarenautomotivetv