Rob Melville appointed Design Director of McLaren Automotive
30 May 2017
- Rob Melville promoted to Design Director, reporting to COO, Dr. Jens Ludmann.
- With McLaren Automotive since 2009, Melville was responsible for theaward-winning Sports Series and second-generation Super Series.
McLaren Automotive is delighted to announce the promotion of Rob Melville to Design Director with immediate effect. He reports to Chief Operating Officer, Dr. Jens Ludmann.
Rob joined McLaren Automotive in 2009 as Senior Designer, rising to Chief Designer in 2014. During his time at McLaren, Rob has worked on the McLaren P1™, the evolution of the 12C into the 650S, the 675LT, and was responsible for the Sports Series (570S and 570GT), which won the ‘Best of the Best’ category in the coveted Red Dot design awards in 2016. Most recently he led the design of the 720S, the first model in the second- generation McLaren Super Series.
As Design Director, Rob will be responsible for developing the company’s design strategy, philosophy and principles in conjunction with the engineering and manufacturing functions, as well as the customer insights team. Another 14 new models or derivatives are promised to launch through 2022 under the Track22 business plan, making Melville’s appointment a critical one for the company.
Rob commented: “I am thrilled to be given the title of Design Director for McLaren Automotive. I remember when Igot the call to come and join McLaren back in 2009 and the joy Ifelt then is the same today. We have developed a fantastic design team and have integrated a design philosophy that Ifeel passionately about.Ihave always believed that great design tells a great story and that is what we do here at McLaren.I’m incredibly proud.”
Recently Rob initiated the design pillars of McLaren Automotive which instil the brand’s DNA via the design process. These pillars form the main ethos from which the team create breathtaking products that tell the visual story of their function. Implemented under Rob’s direction, these design pillars outline the core design principals of everything for a reason, functional jewelry, truth to materials, perfect proportions and always to be brave.
Prior to McLaren, Rob started his career at Jaguar Land Rover where his sketches and clay were chosen for the LRX Concept Vehicle which led to the Evoque production car. He later joined GM as Senior Designer within their UK Advanced Design Group. As a key part of the creative team he was responsible for evolving and realizing the Cadillac design principles and philosophy across the product portfolio, including the Cadillac Converj project.
Frank Stephenson has decided to leave McLaren Automotive. The company wishes him well with his future and extends its thanks for the contribution he has made.
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading.
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.
Visit cars.mclaren.com for more details.
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
John Paolo Canton
Head of Public Relations | McLaren North America
Phone: +1 646 926 5971
Media website: cars.mclaren.press
You Tube: www.youtube.com/mclarenautomotivetv