McLaren adds new lifestyle role to global communications team

10 Nov 2017

McLaren Automotive announced today an additional appointment in its global communications team with the promotion of Amel Boubaaya to the new role of Head of Lifestyle & European Communications with immediate effect.  This newly created position reflects the expansion of the brand across the world in the last five years.  She will report directly to Global Communications & PR Director, Wayne Bruce, and regionally into the Managing Director - Europe, David Gilbert, both located at the company’s headquarters, in Woking, UK.

Amel will be seeking to develop and implement a lifestyle communications strategy across McLaren’s five global regions expanding the brand’s reach.  She will be supported by Freddie Gilbey, already in the role of Lifestyle Communications Manager since 2015, and retained lifestyle PR agency Sidhu & Simon.  Previously European Communications and PR Manager, Amel will continue supervising the communications across Europe supported by the now well-established local spokespersons.

Amel joined McLaren Automotive in 2012 after four years with Infiniti Europe where she was part of the team that launched the brand across the continent.  Previous to Infiniti, she was with Renault Sport Technologies also in a communications role.

“The progression and evolution of the McLaren brand has been phenomenal and it has been a privilege to be a part of such an incredible experience,” said Amel.  “The most exciting aspect for me is that the future holds even greater opportunity.  Having recently launched the two first models in our Track22 business plan, the 720S and the 570S Spider, I feel ready for the next steps that will develop the brand even further among new audiences beyond our core automotive enthusiasts who have received us so well.”

Commenting on the appointment, Wayne Bruce, Global Communications & PR Director at McLaren Automotive said: “Amel has more than proved her worth as a first-class communications professional in her five years at McLaren.  Taking on greater responsibility by embracing a global role with a focus on the lifestyle arena will provide the opportunity for Amel to bring her considerable skills to bear on a media audience that is naturally aligned with the interests of McLaren customers.  Even better, our established automotive media base will continue to benefit from her expertise and passion to deliver the best results for the McLaren brand.”

Ends

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S. The first convertible model in the Sports Series, the 570S Spider, was revealed in June 2017 and made its public debut at the Goodwood Festival of Speed.

McLaren Automotive Partners   
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.

Visit cars.mclaren.com for more details.

Further information:

Wayne Bruce
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Email: wayne.bruce@mclaren.com

Amel Boubaaya
Head of Lifestyle and European Communications | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com

Daniel Golding
Global Head of Corporate Communications | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 77717 450469
Email: daniel.golding@mclaren.com

Paul Chadderton
Global Product Communications & PR Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749
Email: paul.chadderton@mclaren.com

Freddie Gilbey
Lifestyle Communications Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7500 999 553
E-mail: freddie.gilbey@mclaren.com

Adam Gron
Senior Press Officer - UK | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7827 081 770
Email: adam.gron@mclaren.com
Twitter: www.twitter.com/Adam_Gron

Hunter Skipworth
Social Media Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7990 564 052
E-mail: hunter.skipworth@mclaren.com  

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com

Karin Haferkorn
Head of Marketing & PR, Middle East, Africa and Latin America | McLaren Automotive Limited
Phone: +44 (0) 1483 261343
Mobile: +44 (0) 7899 816872
Email: karin.haferkorn@mclaren.com

Sunny Zhang
PR Communication Director - China | McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email: sunny.zhang@mclaren.com

Gracia Yap
PR Manager – Asia Pacific | McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Email: gracia.yap@mclaren.com

Frank Steffling
PR Consultant | McLaren DACH
Mobile: +49 (0) 163 2407766
Email: frank.steffling@mclaren.com

Federica Bruno
PR Consultant | McLaren South Europe
Mobile: +33 (0) 6 1925 1664
Email: federica.bruno@mclaren.com

Media website: cars.mclaren.press
Facebook: www.facebook.com/mclarenautomotive
Twitter: www.twitter.com/McLarenAuto
You Tube: www.youtube.com/mclarenautomotivetv

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