McLaren strengthens North American communications team with appointment of new senior executive
23 Oct 2017
McLaren Automotive today announces a further strengthening of its North American communications team, during a period of unprecedented growth for the brand in the region, with the addition of Roger Ormisher to the new position of Vice President, Communications and PR. He will report directly to McLaren Global Communications and PR Director, Wayne Bruce, who is based in the company’s Surrey, UK headquarters, and regionally into the McLaren North America President, Tony Joseph, located in New York.
Roger Ormisher will be responsible for developing and implementing a press communications strategy to enhance and grow the visibility of the McLaren brand on the back of the recent launches of the 720S and 570S Spider, both new to the US market in 2017. Ormisher brings more than 30 years of global experience in both marketing and PR in the automotive industry, spanning three major continents – Europe, the US and Asia. He held senior communications positions at Volvo Car Corporation, Nissan Corporate and Fisker Automotive and most recently was responsible for starting a new automotive experiential business for the Nth Degree agency in California, United Sates.
“I am thrilled to be joining such an illustrious brand at this moment in its growth,” says Ormisher. “With the company having nearly doubled its sales globally in the last year, some amazing new product just arriving on North American shores and a further 13 new models in the pipeline as part of McLaren’s vision for 2022, I’m excited to help grow the brand and maybe play a small part of history in the making.”
Commented McLaren Automotive Global Communications and PR Director, Wayne Bruce: “Roger brings a broad range of experience in communications, PR and brand building to the table for McLaren at a key point in our plans to secure a greater share of the North American market. We now have all the pieces in place to tell our exciting brand story to a wider audience in the US.”
Roger joins the McLaren Automotive team in the US on October 30 and will work alongside recently hired PR executive, Laura Conrad, and Global lifestyle PR agency, Sidhu and Simon, in his new role.
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S. The first convertible model in the Sports Series, the 570S Spider, was revealed in June 2017 and made its public debut at the Goodwood Festival of Speed.
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Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Global Head of Corporate Communications | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 77717 450469
Public Relations | McLaren North America
Phone: +1 765 517 2186