McLaren 720S makes Italian debut at the open-air show, ‘Salone dell’Auto di Torino’

1 Jun 2017

  • McLaren 720S displays the second-generation Super Series, the supercar product family at the heart of the McLaren brand, for the first time in Italy
  • McLaren’s third participation in the ‘Salone dell’Auto di Torino Parco Valentino’
  • Pricing for the McLaren 720S in Italy starts at 252,620 € 

McLaren Automotive will showcase the recently launched 720S to an Italian audience for the first time at the Salone dell’Auto di Torino Parco Valentino, from 7th – 11th June. The public will get the opportunity to discover the McLaren 720S in Azores Orange on the McLaren stand near the “Farina” entrance to the Park and for a strictly limited number of visitors there will be an opportunity to test a McLaren 720S in Memphis Red during the weekend. 

As McLaren’s first-ever replacement of a product family, the McLaren 720S renews the Super Series range at the core of the McLaren brand and sets new benchmarks for supercar excellence. The lighter, faster and even more dynamically capable new supercar, is the ideal centrepiece for McLaren’s third participation in the Salone dell’Auto di Torino Parco Valentino. 

The 720S offers unparalleled levels of interior space and sophistication and a breadth and depth of abilities that will engage and exhilarate the driver.  One glance at the 720S identifies it as a bold reinterpretation of McLaren’s design language; rooted in aerodynamic principles, the beautiful form has nothing superfluous about it and the new car is both immediately and undeniably a McLaren and arguably the most distinctive and remarkable yet. 

As a descendant of the legendary McLaren F1 – which recently celebrated its 25th anniversary – and like every McLaren, the 720S benefits from the brand’s expertise in carbon fibre structures.  The architecture of the car is underpinned by a new carbon fibre ‘tub’ and upper structure, called Monocage II. 

The hand-crafted luxury inherent in a McLaren, with the authenticity of fine leathers and machined aluminium, is complemented by the revolutionary new McLaren Driver Interface, which comprises a Folding Driver Display and Central Infotainment Screen. In combination with a cabin environment that establishes new standards in the supercar segment for visibility, space and comfort, these attributes give the new McLaren 720S an incredible degree of usability and validate its claim to be the most complete supercar on sale today. The price of the new 720S in the Italian market starts at 252,620 Euros. 

“As the core of the McLaren brand, the Super Series delivers the blend of extreme performance, crafted luxury and unparalleled driver involvement for which McLarens are renowned,”  commented Jon Pollock, Global Sales Director “The new 720S is receiving very positive reviews in the press following the first international drives and we are delighted to introduce it to  fans and customers in Italy.” 

Ado Fassina, CEO of McLaren Milan, added: “The new 720S builds on the success of the first Super Series and the reveal of the car in Italy is a significant moment for McLaren. The new supercar is perfectly suited to the sweeping roads of Italy and displaying it at ‘Salone dell’Auto di Torino’ will give us the chance to show fans the levels of elegance, performance and comfort that only a brand like McLaren can offer in this segment.” 

McLaren Milano
Via Ettore Ponti, 8
20143 Milano
Contact : Alessandro Gori - +39 023564179


McLaren Presence at Parco Valentino:

The 720S will be at Cars & Coffee, the supercars international appointment on June 9th from 5 pm to midnight and on June 10th it will take part in the Gran Premio Parco Valentino starting at 8am with the cars on display and at 3 pm the start of the 18 km drive along the streets of Turin. 

McLaren Automotive representatives on site on June 7:

Federica Bruno, PR Consultant South Europe

Mobile: +33  6 19251664 

The full McLaren 720S press kit and images are available to view and download from the McLaren Automotive media site – McLaren 720S Press kit 

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – 

About McLaren Automotive:

McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis. 

Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S. 

McLaren Automotive Partners          
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP. 

Visit for more details. 

Further information:

Wayne Bruce
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429

Amel Boubaaya
European Communications & PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357

Federica Bruno
PR Consultant South Europe | McLaren Automotive Limited
Phone: +33  6 19251664

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