McLaren Toronto Named McLaren Automotive North American Retailer of the Year 2016

25 Apr 2017

  • McLaren Toronto crowned McLaren North American Retailer of the Year 2016
  • Awards recognize outstanding customer service and business performance
  • McLaren Global Retailer of the Year 2016 due to be announced later this year

McLaren Toronto has been named the North American Retailer of the Year 2016 in recognition of its sales performance and highest standards of business operation.

The Retailer of the Year program saw entries from the full McLaren retailer network in North America comprising 20 locations in two key markets. All contenders were benchmarked using an extensive assessment process and rated in key areas such as sales, customer service, aftersales and marketing. McLaren Toronto emerged as the North American Retailer of the Year 2016 joining McLaren retailers in Glasgow, Auckland, Kuwait City and Shanghai as one of five regional finalists for the Global Retailer of the Year 2016 Award, due to be announced later this year.

“We would like to extend our heartfelt congratulations to McLaren Toronto as they are named the North American Retailer of the Year in 2016,” said Anthony Joseph, President of McLaren North America. “The Pfaff organization has proven themselves to be a leading retailer in every aspect including retail sales, customer service, aftersales and overall McLaren brand experience. McLaren Toronto has done a tremendous job of continuing to build McLaren brand awareness throughout the Canadian market.”

McLaren Toronto is managed by Pfaff from the following address:

McLaren Toronto
33 Auto Park Circle

Woodbridge
Ontario
Canada
L4L 8R1

For the full list of McLaren retailers please visit: http://www.retailers.mclaren.com/

Ends

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S.

McLaren Automotive Partners            
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.

Pfaff Automotive Partners

Pfaff Automotive Partners, a leading Canadian automotive retailer, was founded in 1964. Its brand offering includes Volkswagen, Toyota, Audi, BMW, Porsche, McLaren, Singer Vehicle Design, Pagani, Harley-Davidson, Chrysler, Dodge, Jeep, and Mazda automobiles and motorcycles. It has a 50-plus-year racing history across many forms of motorsport. The company also operates Pfaff Tuning, Pfaff Leasing, and Pfaff Autoworks. For more information, please visit www.pfaffauto.com.


Visit cars.mclaren.com for more details.

Further information:

John Paolo Canton
Head of Public Relations | McLaren North AmericaPhone: +1 646 926 5971
Email: jp.canton@mclaren.com
 

Media website: cars.mclaren.press

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