McLAREN MONACO TO PARTICIPATE IN THE PRINCIPALITY’S FIRST OPEN-AIR, INTERNATIONAL AUTOMOTIVE SHOW
14 Feb 2017
McLaren Monaco will participate in SIAM 2017, the first open-air International Motor Show to be held in the Principality (of Monaco)
Two McLaren Sports Series vehicles will be displayed, a 570S in Volcano Orange livery and a 570GT in Silver.
McLaren Automotive is represented by Monaco Luxury Group in Monaco
McLaren Monaco will be exhibiting at the first edition of the Salon International de l’Automobile, (SIAM 2017) which will take place in the Principality from the 16th to the 19th of February. Two models from the Sports Series, the most recent addition to the McLaren family, will be displayed in the port area, on Quai Albert I, showcasing in two very contrasting colours the beautiful lines of sports cars that perfectly capture McLaren’s performance DNA.
A McLaren 570S in Volcano Orange, the launch colour of the renowned McLaren P1TM, will feature a Carbon Black/Jet Black/Stone Grey sports interior from the ‘By McLaren’ designer range. The car is also equipped with a roof from the MSO Defined range of options developed by McLaren Special Operations, finished in Dark Palladium and complemented by a rear wing, front splitter and rear bumper in the same colour. Additional options will include ‘Stealth’ wheels and exhaust finishers and door mirror casings in carbon fibre, completing the overall dynamic and elegant look of the car.
The McLaren’s 570GT, conceived to deliver enhanced day-to-day usability and comfort on longer journeys in addition to the superb performance and unmatched driving experience of all McLaren cars, is represented in Silver, with body-colour door inserts and door mirror casings. Dark Palladium finish again features, in this case for the visible aerodynamic styling aspects such as bumpers and side air intakes. This specific car has also been specified with a Bowers & Wilkins Premium Audio System.
The most prestigious brands in each commercial sector will be participating in the new Monaco open-air International Motor Show, an event that will focus on environment and ecology, innovation and prestige, and further strengthen the Principality’s automotive heritage.
7 avenue Princesse de Grace ; M-98000 Monaco
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Contact: Christophe Capion
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press.
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Pirelli and SAP.
Visit cars.mclaren.com for more details.
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
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European Communications & PR Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
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