McLAREN AUTOMOTIVE ANNOUNCES THE APPOINTMENT OF A NEW REGIONAL DIRECTOR FOR THE ASIA PACIFIC REGION

28 Nov 2014

McLaren Automotive has announced the appointment of David McIntyre as Regional Director for the Asia Pacific reporting to Jolyon Nash, Executive Director for Global Sales and Marketing.

McIntyre, age 42, brings 19 years experience of working with luxury automotive brands globally with the last nine years in the Asia Pacific region. He joins as McLaren prepares to launch its most exclusive product to date, the McLaren P1™ GTR, and its most attainable, the Sports Series which goes on sale in 2015.

Commenting on the appointment, Nash said: ‘The Asia Pacific market is becoming increasingly important as McLaren continues to grow its presence in the region, highlighted recently with the launch of our first region-specific model, the 625C.  David brings a wealth of knowledge and experience of the luxury automotive markets from around the world, and especially in this region, and will be a real asset for us.’

‘I couldn’t be more excited to join McLaren Automotive,’ said McIntyre.  ‘It is a company I have watched closely since launching in 2011, and it has made a real impact in the Asia Pacific market, quickly establishing a strong fan- and customer-base across the region. 2015 is shaping up to be a key year with the launch of the much anticipated Sports Series, and I am looking forward to the challenge and joining the McLaren family.’

The Asian market has seen the biggest area of growth for McLaren Automotive over the past two years, not least with the entry into China in September 2013. Sales are set to grow from 20 percent of global volume in 2013 to more than a third in 2014.

McIntyre will be based in the company’s Shanghai office when he starts on 1 February, 2015.  He replaces Mirko Bordiga who is leaving McLaren for another role within the industry.

Ends

Notes to Editors:

About McLaren Automotive:

McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.

Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and followed this in 2013 with the limited-run McLaren P1™. In keeping with its plan to introduce a new model each year, the company recently unveiled the 650S Coupe and 650S Spider. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market.

McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology.  These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.

Designed for the track; Developed for the road

The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1™ racing expertise and knowledge, and over 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds a range of technologically advanced and groundbreaking high performance sports cars which are designed to be a no compromise drive on both road and track.

McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Visit cars.mclaren.com for more details.

Further information

Wayne Bruce
Global Communications Director |McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Email: wayne.bruce@mclaren.com

Dave Eden
Global PR Manager |McLaren Automotive Limited
Phone:+44 (0) 1483 262867
Mobile: +44 (0) 7500 857089
Email: dave.eden@mclaren.com
Twitter: www.twitter.com/DaveEden

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