McLAREN AUTOMOTIVE TO INTRODUCE NEW MERCHANDISE COLLECTION AT GOODWOOD

24 Jun 2014

McLaren Automotive will launch a new line of merchandising to suit all ages and pockets at this year’s Goodwood Festival of Speed. Clothes, collectables and accessories are inspired by the design and craftsmanship of the recently-launched McLaren 650S and the groundbreaking McLaren P1™. The collection will be available to purchase during the Festival at the McLaren Boutique, at the McLaren House.

McLaren P1 models 

Opening the collection is a pair of McLaren P1™ models inspired by two milestones from the brand’s recent history. The first model commemorates the 2013 Goodwood Festival of Speed and the Amethyst Black McLaren P1™ that thrilled the crowd in one of the most dramatic runs in the event’s 20-year history. The car was taken up the Hill by 2009 Formula 1™ World Champion and McLaren Mercedes Formula 1™ driver Jenson Button, providing the crowd with the first insight into its incredible dynamic potential.

Another model pays homage to the Supernova Silver example of the McLaren P1™ that completed a sub-seven minute lap on the fearsome Nürburgring-Nordschleife circuit. This final development objective required an average speed of at least 178 km/h (111 mph) around the 20.8 kilometre (13 mile) track, which includes over 150 corners, 300 metres of elevation changes and cornering forces of up to 2g. The car, codenamed XP2R, was driven by McLaren Chief Test Driver Chris Goodwin.

These beautifully crafted 1:43 replicas have been precisely reproduced using real CAD data supplied by McLaren designers. Each model is presented on a support base and pays tribute to a significant chapter in the exhilarating development journey of the groundbreaking original.  

Clothes and accessories

There is something for everyone in the new McLaren collection, with a new range of stylish and comfortable summer fashions. A replica Team t-shirt and jacket finished with contrasting ‘Cool Grey’ and orange detailing, as worn by the McLaren Automotive development and technical team is showcased for the first time, along with a black McLaren embroidered cap. Enthusiasts can show their love for the brand wearing a navy blue t-shirt with a technical drawing of the McLaren 650S Coupé. Also launched is a unique McLaren P1™-inspired lightweight t-shirt, which includes the signature taillights and blue exhaust flame detailing on the reverse.

The next generation of McLaren drivers and fans can also enjoy the latest McLaren fashion with a kids electric blue t-shirt featuring the current model line-up. Complementing the collection are three McLaren lapel pins, and a stylish key ring which is produced from the same lightweight leather used for the racing-focused bucket seats in the McLaren P1™.

The full McLaren merchandise line is available to view and purchase from the McLaren Boutique, on the McLaren House stand at Goodwood Festival of Speed.

Ends

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – www.media.mclarenautomotive.com.

About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.

Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and followed this in 2013 with the limited-run McLaren P1™. In keeping with its plan to introduce a new model each year, the company recently unveiled the 650S Coupe and 650S Spider. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market.

McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology.  These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.

Designed for the track; Developed for the road
The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1™ racing expertise and knowledge, and over 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds a range of technologically advanced and groundbreaking high performance sports cars which are designed to be a no compromise drive on both road and track.

McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Visit cars.mclaren.com for more details.

Further information

Wayne Bruce
Global Communications Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261067
Mobile: +44 (0) 7768 132429
E-mail: wayne.bruce@mclaren.com

Dave Eden
Global PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 262867
Mobile: +44 (0) 7500 857089
E-mail: dave.eden@mclaren.com
Twitter: www.twitter.com/DaveEden

Media website: www.media.mclarenautomotive.com
Facebook: www.facebook.com/mclarenautomotive
Twitter: www.twitter.com/McLarenAuto
You Tube: www.youtube.com/mclarenautomotivetv