McLAREN AUTOMOTIVE LAUNCHES THE McLAREN 650S DESIGN STUDIO TABLET APPLICATION
10 Mar 2014
- Designed and developed to enable the user to configure their dream McLaren 650S Spider
- The app allows users to place their desired background image behind their configured car to create the ultimate McLaren 650S in the ultimate location
- Users can then share their finished images across McLaren Automotive’s official social media channels using #mymclaren
- Launched for both iOS and Android operating systems, and available for download in both the Apple and Android App Stores by searching for ‘McLaren 650S’
Following the global unveil of the McLaren 650S Coupé and 650S Spider at the 84th International Geneva Motor Show, McLaren Automotive has announced the launch of the McLaren 650S Design Studio tablet app.
The McLaren 650S tablet app enables users to configure a dream specification for the 650S Spider by selecting from the official paint, wheel and exterior carbon fibre options available.
Once the user has explored the full breadth of personalisation options available for the McLaren 650S, and is happy with the final look, they can then place the car into any desired location using the device’s photo gallery. The in-built functionality of the app will detect a range of backgrounds to adjust lighting and reflections accordingly, ensuring the final image looks as realistic as possible.
So whether it is the bright lights of Times Square in New York at night, Monaco’s famous marina, Shanghai city centre at dusk, or even the user’s own driveway, the McLaren 650S tablet app offers the chance to create the ultimate McLaren 650S Spider in the ultimate location.
‘Fans of McLaren will be able to use the innovative app to create some genuinely beautiful pieces of artwork with the 650S Spider,’explained Frank Stephenson, Design Director at McLaren Automotive.
Images can then be shared across the various McLaren Automotive official social media channels – www.facebook.com/McLarenAutomotive and www.twitter.com/McLarenAuto (@McLarenAuto) - using the hashtag #mymclaren. The best images submitted will then be selected to feature on the official McLaren Automotive website www.cars.mclaren.com.
‘The McLaren 650S is the latest addition to our range and is another groundbreaking and beautiful supercar, engineered with the latest innovations in powertrain, suspension and aerodynamic technology,’ said Director of Sales and Marketing, Greg Levine. ‘In order to match that innovation, this app offers our fans the chance to closely interact with the car and explore their dreams of the McLaren 650S. They will certainly have a great deal of fun in the process by creating highly original images which they can share with fellow McLaren fans around the world.”
The McLaren 650S itself joins the range as an additional model alongside the 12C and sold-out McLaren P1™, and learns from both models as well as 50 years of competing in the highest levels of motorsport. Available as a fixed-head coupé or as a Spider, with a retractable folding hard top, the McLaren 650S promises to redefine the high performance supercar segment, and has been designed and developed to provide the ultimate in driver engagement on the road and on the race track.
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – www.media.mclarenautomotive.com.
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.
Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and, in keeping with its plan to introduce a new model each year, recently unveiled the McLaren P1™. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.
Designed for the track; Developed for the road
The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1 racing expertise and knowledge, and 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds the technologically advanced, groundbreaking and no compromise 12C, 12C Spider and McLaren P1™.
McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Visit cars.mclaren.com for more details.
Global Communications Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261067
Mobile: +44 (0) 7768 132429