McLAREN AUTOMOTIVE PARTNERS WITH CORDIER MESTREZAT TO HOST A JOINT VIP EXPERIENCE DURING VINEXPO 2013
17 Jun 2013
McLaren Automotive is pleased to announce the partnership with Cordier Mestrezat Grands Crus, the legendary wine trading house, to host an ultimate VIP experience during Vinexpo 2013 – the world’s leading wine and spirits exhibition in Bordeaux, France, taking place between 16-20 June. The joint event, on the evening of 17 June at Chateaux Cordier, will bring together state-of-the-art, high performance McLaren sportscars and the prestigious Bordeaux Grands Cru Classés.
The groundbreaking 12C Spider will be on display to guests in the extravagant setting of Chateaux Cordier – a breathtaking castle formerly serving as stables of Napoleon III’s Imperial Guard. Further examples of the McLaren 12C and 12C Spider will be prominently showcased at the entrance of the iconic Grand Hotel overlooking Bordeaux’s vibrant city centre.
’We are delighted to be the first automotive brand to collaborate on an event at Vinexpo in Bordeaux, the heart of the winemaking world’ explained David Brimson, Regional Director of Sales and Marketing – Europe, McLaren Automotive. ‘Cordier Mestrezat shares many of the brand values that McLaren Automotive work towards, striving for excellence and an obsessive attention to detail that is globally recognised, delivering the very best products to the luxury market. This partnership will create a great platform to communicate this philosophy and we look forward to hosting an ultimate VIP experience for people sharing the values and passion seen across the 50-year heritage of McLaren.’
Commenting on the partnership, David Bolzan, Managing Director of Cordier Mestrezat Grands Crus added: ‘We could not find better place and opportunity to launch this unique experience with McLaren Automotive. As a brand we share the same vision and we are proud to welcome the connoisseurs to the beautiful Grands Crus region to take part in this world-leading event here in Bordeaux.’
Notes to Editors:
A selection of high resolution images to accompany this release is available to download from the McLaren Automotive media site - www.media.mclarenautomotive.com.
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.
Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and, in keeping with its plan to introduce a new model each year, recently unveiled the McLaren P1™. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.
Designed for the track; Developed for the road
The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1 racing expertise and knowledge, and 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds the technologically advanced, groundbreaking and no compromise 12C, 12C Spider and McLaren P1™.
McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Visit www.mclarenautomotive.com for more details.
About Cordier Mestrezat Grands Crus:
Cordier Mestrezat Grands Crus, magnifying oenological thrills in more than 135 countries, since 1815.
Working for more than two centuries in the intimate atmosphere of Bordeaux fine wines, the emblematic trading house Cordier Mestrezat Grands Crus has always been a watchword for excellence, with its legendary wine estates (Talbot, Gruaud-Larose, Meyney, Lafaurie Peyraguey, Clos des Jacobins…) and its international brands in this, the world’s most prestigious winemaking region.
Our fabulous history has given us unrivalled expertise in great wines, unique know-how through which we have forged a truly contemporary identity.
Thanks to close relationships with the owners of both ‘classic’ estates and Premiers Crus Classés (Lafite-Rothschild, Margaux, Mouton-Rothschild, Haut-Brion, Cheval Blanc, Yquem…), Cordier Mestrezat Grands Crus is able to take you on a voyage of sensory discovery, a harmonious combination of pleasure, rarity and excellence.
Proud of our richly successful history, we are revisiting our ancestral heritage which so perfectly combines tradition with an avant-garde approach. Cordier Mestrezat Grands Crus offers new collections of great wines that epitomize refinement and delicacy: the Cuvée dedicated to our founder, Désiré Cordier, the icons of the Collection Epoque 1886, and the multifaceted Club Elite.
Cordier Mestrezat Grands Crus, magnifying oenological thrills across all five continents in the best-quality, most select distribution channels.
Head of Communications and Public Relations | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
European PR Manager | McLaren Automotive Limited
Mobile: +44 (0) 79 20531357